Sometimes bars can be over branded. Advertisements everywhere, with different brands competing against each other for the consumer’s attention. But Heineken Beer has taken a step forward in cornering the beer market in airports and will soon be popping up lounges like this in over 37 airports worldwide. This one, the prototype designed by Uxus out of Amsterdam, is in Newark New Jersey.
I love the simplicity and effectiveness of the design. It’s obvious you’re in a Heineken bar, but it’s not overpowering. The simple dark black backdrop allows the large green logo to really stand out and be an accent design feature in the space. The glowing green bottles incorporated into the bar top are particularly genius. The white lighting, chairs, and cute dimpled bar stools also pop against the dark background.